How Much Does Therapy Cost?

Medically reviewed by Dr. Sreela Roy-Greene, PhD, LMHC
Updated September 25th, 2025 by BetterHelp Editorial Team

While many people have the potential to benefit from talk therapy, cost can be a major concern. Various studies from recent years report cost being one of the main factors that inhibits people seeking mental health care. 

So how much does therapy cost, exactly? The price of therapy can vary widely depending on the type of provider you choose, whether you see someone online or in person, and if it can be covered by insurance. This article breaks down the typical cost of therapy, what influences those prices, and the most common ways to pay so you can find support that fits your needs, your location, and your budget. Depending on your health insurance plans and financial situation, online therapy can be a more budget-friendly choice for mental health care.

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How much does therapy cost?

In-person therapy tends to be more expensive than online therapy—largely because in-person mental health treatment providers have to pay for the cost of their office space and other overhead. Here are a few key figures about the typical costs of in-person therapy:

Many people choose online therapy because it’s often more affordable. With BetterHelp, for example, weekly virtual sessions with a licensed therapist typically cost between $65 and $100*, and you can also take advantage of additional mental health tools.

Factors that influence therapy costs

Several factors affect the cost of therapy, including the type of therapy, whether it’s online or in person, your location, the therapist’s credentials, how often you meet, and whether you use insurance or financial aid. Understanding these can help you know what to expect to pay.

Types of therapy

Therapy type can play a major role in pricing. Couples therapy is often the most expensive, since sessions run longer and involve two people. Individual therapy usually falls in the middle range, while group therapy is often the most cost-effective type, with rates split among participants. 

Session format

In-person and online therapy can have significant cost differences, and even online formats don’t always cost the same.

For example, a provider might charge more for video-based therapy than for sessions via phone or chat. Others, like BetterHelp, offer a flat rate regardless of format.

Location

Where you live can play a big role in therapy costs. For example, therapy sessions in major metropolitan areas like Los Angeles or New York tend to be higher due to cost of living and income rates. Rural residents, however, often face barriers to care (like travel distance, wifi availability, fewer providers), which can also drive up overall costs of receiving therapy.

If you're looking for more in-depth resources for your specific state, check out our table below.

Therapist credentials

The education, training, and experience of the therapist you meet with can also impact session costs. 
For instance, seeing a licensed marriage and family therapist with a master’s degree in San Diego will typically cost around $150 per session. Seeing a clinical psychologist with a doctorate degree and a speciality in an unusual or challenging condition can cost upwards of $250–$300 per session in the same city.

Frequency and length of sessions

The frequency of your therapy sessions may also affect the total cost of treatment. Someone attending 50-minute sessions twice a week will be charged more than someone attending a single 30-minute or 45-minute session each week or twice a month.

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Insurance or financial aid

Finally, your health insurance coverage can affect what you pay for therapy and other health care services. If you have coverage, you can contact your health insurance provider directly to find out what it covers. Many plans cover mental health care in an amount that’s not the total value or cost of the service.

Some factors to consider if your plan does offer mental health coverage are: 

  • Does your plan cover the type of mental health care you’re looking for?
  • Will you have a co-pay?
  • Can you use an FSA/HSA to pay?
  • Do you need to meet a deductible first? 
  • Do you need to find a provider who is in your insurance network?
  • Do you need a mental health diagnosis from your primary care doctor for therapy to be covered?
  • Will the cost be covered up front, or will you need to be reimbursed?

Even if therapy isn’t covered by your insurance, you can still find options to reduce the cost of care. 

Some providers or platforms offer sliding-scale fees. BetterHelp offers financial aid to those who qualify, and FSA/HSA cards are also accepted. If you don’t currently have a financial aid discount, you can apply for one through http://www.betterhelp.com/financialaid. Please note that you’ll need to create a BetterHelp account before you can fill out the application. If you need any additional assistance, feel free to reach out to our Member Success team.

Making therapy more affordable

If you’re worried about funding therapy, there are options that can help make treatment more affordable. These include:

  • A college or university clinic, which may offer free or low-cost treatment to enrolled students with behavioral health or mental health concerns
  • Employee assistance programs (EAP), which are workplace-based benefit programs that, according to the Substance Abuse and Mental Health Services Administration, may provide assessments, referrals, counseling, and other services
  • Community mental health clinics, which may offer free or discounted treatment and other health resources to local residents 
  • Independent therapy practices or clinics that offer a sliding-scale fee schedule, which adjusts the cost of care based on an individual’s current income, or that may employ novice therapists who can offer free treatment or discounted treatment
  • FSA/HSA, which are tax-advantaged savings accounts that can be used to pay for eligible healthcare costs, which may include therapy sessions
  • Scheduling adjustments, such as attending shorter or less frequent sessions to save on healthcare costs 
  • Online platforms like BetterHelp, which typically cost less than traditional in-person therapy and also accept cards for a flexible spending account (FSA) or health savings account (HSA), with financial aid available for those who qualify

Insurance and state-by-state differences 

State laws, insurance requirements, the number of providers, cost of living, and provider supply all shape what people pay for therapy. Because of this variation, it’s important to search for local rates and public or community health policies in your state or city. 

Average In-Person Therapy Costs by State
StateAvg. cost per session
District of Columbia$189
Maryland$167
West Virginia$154
Colorado$175
Maine$143
Ohio$132
Oregon$151
New York$157
New Mexico$127
Arkansas$141

Source

Online therapy as a cost-effective option

BetterHelp is an option for individuals who are seeking therapy but are looking to avoid high in-person session costs. Research also suggests online therapy can often be as effective as in-person sessions offered by many therapy practices. Therapist connection is one of the most important elements of a successful therapeutic experience, and BetterHelp specializes in therapist matching. Here’s how it works:

Getting started with BetterHelp is simple: 

  1. Take a short questionnaire. Answer a few quick questions about your goals, preferences, and the type of therapist you’d like to work with. 
  2. Get matched quickly. In most cases, you can be matched with a licensed provider in as little as 48 hours. 
  3. Start therapy on your terms. Schedule sessions by video, phone, or live chat, and join from anywhere you have an internet connection. 

Finding the right therapist isn’t just important – it’s everything.

Find your match

In-Person Therapy

$100–$350 / session

  • ✓ Licensed therapists
  • ✗ Limited to office hours
  • ✗ Commute required

Talkspace

$99+ / week

  • ✓ Licensed therapists
  • ✓ Messaging included
  • ✓ Video sessions (limited)

Source

BetterHelp pricing and benefits

BetterHelp works on a simple subscription model. Plans typically cost $65–$100 per week, billed every four weeks, which is significantly less than the average in-person therapy session in the US (around $143 without insurance).

Subscription pricing is based on factors such as your location, referral source, preferences, therapist availability, and any applicable discounts or promotions that might apply. Financial aid is available for those who qualify, and most subscriptions are eligible expenses under FSA/HSA accounts. 

Each subscription includes one live 30- or 45-minute therapy session per week with a licensed provider who is qualified to offer counseling online. You’ll also have the ability to use additional tools and resources at no extra cost, including:

  • Unlimited messaging with your therapist between sessions
  • Digital worksheets and guided journaling for self-reflection
  • Group sessions and workshops led by licensed professionals
  • On-demand classes covering a wide range of mental health topics

Together, these features provide a comprehensive therapy experience that goes beyond a single weekly session.

Getty/AnnaStills

BetterHelp by the numbers

Here is a look at BetterHelp by the numbers :

  • Over a decade of experience
  • Has helped over 5M people worldwide
  • Average therapist match time = 12 hours
  • Average live session rating = 4.9/5
  • 82% of clients recommend their therapist
  • 72% of clients report symptom reduction in 12 weeks
  • 69% report improved anxiety symptoms in 6 weeks
  • 73% report improved depression symptoms in 6 weeks
Takeaway
  • BetterHelp is recognized as an eligible expense by most FSA/HSA providers.
  • Therapy can address mental health conditions, stress, life changes, worries, and other challenges
  • BetterHelp therapy can be a convenient and cost-effective alternative to in-person treatment for those without insurance
  • Therapy costs vary depending on factors like type of therapy, location, therapist experience, and insurance coverage
  • In-person therapy sessions typically range from $100–$200 per session without insurance
  • Online therapy services, such as BetterHelp, can cost around $65–$100 per week*, with financial aid and discounts sometimes available
Reviewed by

Dr. Sreela Roy-Greene, PhD, LMHC

Dr. Sreela Roy-Greene (she/her) is a Licensed Mental Health Counselor (LMHC) in New York with a PhD in Human Services. She is also a certified Professional Life Coach and has over 17 years of experience across clinical, hospital, research, and community settings.

Read more

*Subscription pricing is based on factors such as your location, referral source, preferences, therapist availability and any applicable discounts or promotions that might apply.

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