What Is A Soft-Launch Relationship, And What Are Its Potential Benefits?

Medically reviewed by Melissa Guarnaccia, LCSW
Updated August 4th, 2025 by BetterHelp Editorial Team

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In recent years, many people have discussed the phenomenon of soft-launching a relationship. This decision typically involves hinting at dating someone without explicitly telling one’s friends and family about the relationship. The reasons for soft-launching may vary, and the decision to do so can depend on each person’s preferences. Whether two people decide to soft- or hard-launch a relationship, they may benefit from speaking to a counselor about the ideal way to reveal their relationship at a pace that works for them. This article will explore soft-launching, its possible benefits, and ways to soft-launch a relationship.  

Are you thinking about soft-launching a relationship?

What is a soft-launch relationship?

A soft launch typically refers to the practice of slowly suggesting that a person has a new partner without overtly announcing a new relationship status. Some people choose to soft-launch a relationship as a way to control how much information they reveal to family, friends, and colleagues. They may gradually post new pictures of their partner as a way to avoid rushing the progression of a new relationship.

The “soft-launch” meaning to each partner

There may not be a single “soft-launch” meaning that applies to everyone. It often means that two people are on the same page about not revealing too much about their romantic life in the present moment. This tends to be different from a “relationship reveal,” which often involves a couple officially telling people about their dating status, possibly after meeting on a dating app and then dating for some time. However, the timing for each stage of a relationship, from soft-launch to engagement announcement, can be unique to each couple. 

Ways to soft-launch a relationship

There is no single right way to soft-launch a relationship. Some people may decide to post a picture or two with their partner’s face. Others may decide to include their partner in a group picture to avoid too many assumptions about their personal lives. The best way to soft-launch typically involves the consent of each person to avoid crossing boundaries or putting undue pressure on the relationship.

How to know if you should soft-launch a relationship

Some people may find it helpful to talk to a dating coach or counselor about whether to soft-launch a relationship. A coach may be able to help a person assess their feelings and the pace at which they feel comfortable revealing details about a new relationship to others. In some cases, a relationship expert may have ideas about the latest ways to slowly reveal a relationship online without putting too much pressure on oneself or on one’s partner. 

Talking to a counselor about whether to soft-launch a relationship

Some people may benefit from speaking with a licensed mental health professional about their current relationship. A therapist may be able to help a person evaluate their concerns about publicly hinting at a relationship too soon, as well as whether these concerns are related to past relationships or to personal mental health concerns. If a person experiences pressure from their partner to soft-launch or even hard-launch the relationship, a therapist can help them determine the best course forward for their own mental well-being. 

Are you thinking about soft-launching a relationship?

How online therapy may help you soft-launch your relationship

Some people may live in an area with few licensed therapists. Others may feel hesitant to talk to a local therapist about a new relationship. In these cases and many others, online therapy can serve as a valuable resource to get help with relationship decisions. BetterHelp has a network of more than 30,000 licensed therapists, enabling people in need of support to be matched with a therapist from anywhere in the United States. They can connect with their therapist via audio, video, live chat, or some combination of these methods. 

In addition to providing a vast network of therapists and several communication methods, online therapy has a strong evidence base in the psychological literature. In one systematic review and meta-analysis, researchers found that online therapy was an effective form of treatment for depression, social anxiety disorder, phobias, adjustment disorder, and substance use disorder, among other mental health conditions. 

Takeaway

Soft-launching a relationship can serve as a way to gradually hint at dating someone without putting sudden pressure on the relationship. Couples may choose to soft-launch a relationship in a number of ways, such as by posting pictures on social media without changing their relationship status. If you’re wondering whether to soft-launch a relationship, you may benefit from consulting with a licensed therapist who can help you assess the pros and cons of opening up about your personal life to friends and family. You can find a suitable mental health professional online or in your local area.

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